Kohima On KBC: Hailing Media For Once.

Rarely one finds an occasion now a days to hailing mainstream media (MSM), but when creative minds act in socially responsible fashion they have the power to touch meaningfully the hearts of all. Kaun Banega Crorepati (KBC) strums the heartstrings of the aspirational middle class, who flocks to the show with bated breath, anticipating and dreading every answer the contestant in the hot-seat is about to muster. When the stakes start rising, so does feverish excitement, climaxing in sync with jubilation or despair of the contestant at every stage. The super star of Bollywood, Amitabh Bachchan, plays an impish host to enhance the “lethal” suspense. It is this magnetic-hold of KBC over the audience, which was used by its creators to send out a touching message that brought tears to my eyes. See the promo trailer of KBC.
The question asked is: Kohima city is in which country- China, Nepal, India, or Bhutan; and the contestant “opts” for one of the  four lifelines, Audience Poll. 
सौ प्रतिशत लोगोंका जबाब है, इंडिया; यह बात तो सभी जानते है. (Cent, percent polled said India; everyone knows this)- अमिताभ बच्चन.
हाँ जी, जानते सब है, पर मानते कितने है? (Yes sir, everyone knows, but how many accept)- पोर्णिमा.
What a powerful message delivered in flat 70 seconds! Sublime!! And timely too as Jayanta Madhav Tamuly reports in The Hoot: **Starting from the death of Nido Taniam from Arunachal after an attack on January, there are numerous cases of rape and physical attack till July, rape of a Manipuri girl by the son of her landlord on February, the attack on Ricky Saharani on July 11 or the attack upon a couple from Northeast in Gurgaon on July 28 to name a few. How often do we get a fulltime panel discussion on this sensitive issue in our English or Hindi news channels, despite having Arnab Goswami, the anchor of the influential The Newshour from the region?**
Yet a senior bureaucrat with the government found the promo offensive and was “moved” to petition Broadcasting Content Complaints Council (BCCC) demanding it be taken off the air. Sources within BCCC told Saloni Bhatia of Times of India that **Council members viewed it and found nothing objectionable in it. “It was found that the trailer was highlighting the problem that northeastern people face, and is a step in the right direction. In fact, at a time when crimes against the community are on the rise, the promo was seen as emphasising the issue of alienation of the northeastern community, and making people aware of it“**
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